Why Successful Realtors® Use Professional Photography For All Their Listings

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Visuals Matter

At least 84% of first-time buyers begin their property search online. As a result, great real estate photos can be the difference between a quick sale and a listing that sits on your books for months. There are plenty of reasons how successful Realtors® benefit from professional real estate photos for all their listings (not just high-end ones), and here are the main reasons.

1. Buyers Expect Visuals

It’s no secret that buyers expect visuals when investigating properties. We live in a visual world. Providing them with high quality professional real estate photography is the easiest way to generate more leads and offers. It also makes you look amazing and proves that you truly care about each listing you represent, regardless of price or neighborhood.

A professional real estate photographer that has experience in 3D tours and drone photography will be able to provide a greater range of visuals to market the property. These photos and tours are great to use on social media as well. This will not only make the listing look more professional, but it’ll also give buyers more reason to move ahead with an in-person viewing.

Let’s not forget about the Seller. They also want to see their home represented professionally and with amazing photos and tours. Regardless of price range, sellers and buyers both want images that are appealing, well lit and represent the strengths of the property.

2. Virtual Tours Sell Properties

When searching for properties, buyers like to have as much information as possible before physically viewing a property. 3D virtual tours are the perfect way to do this as they allow buyers to view a property from the comfort of their own home. A 2017 report by the National Association of Realtors found that over 50% of adults had taken a virtual property tour, and that number has been growing exponentially over the past 10 months with Covid-19 precautions in place.

A benefit for agents, is that it cuts down on the number of in-person viewings they need to arrange, which frees agents up to focus on viewings that lead to offers. At ZenPro Media, we have professional 360 cameras that allow us to create clear, crisp and realistic 3D walk-through property tours and even showcase them on a dedicated website we provide you. Check out a sample of what you could get here.

3. A Professional Real Estate Photographer Can Save You Time

Real estate photographers specialize in this particular niche, meaning they know what it takes to produce effective real estate photos. They have the equipment, software, training and experience to really make your photos stand out from the competition.

The benefit is that it saves you time because you don’t have the back-and-forth of revising photos, and they’ll already know which areas to highlight to produce greater interest in the property. A t ZenPro Media, our expertise with Photoshop and other programs allow us to refine your photos even more. We can remove clutter (interior & exterior), offer virtual staging and virtual twilight photos.

4. Drone Photography Is Fast Becoming The Standard

Drone photography allows for interesting property angles that you simply can’t get with a standard DSLR camera. At ZenPro Media we have professional real estate photographers with drone technology who are all FAA Part 107 certified and insured. The images and video captured can create amazing aerial views to showcase the exterior features of the home, neighborhood and surrounding area.

zenpromedia drone photography

Not all agents have realized the benefit of drone photography yet, and as an early adopter you’ll certainly be well ahead of the competition. And let’s face it, there’s a lot of competition in the real estate market and standing out is a must for success. 

5. Makes you More Money

While there’s nothing stopping you from taking quick photos with your phone, arranging for professional real estate photography will quickly pay for itself in spades. Why? Not only do most agents get higher offers with professional real estate photos, they also attract more listings. Yep! Many homeowners that are thinking of selling, are scouring the internet looking at their competition. Great photos are going to stand out and they will be more likely to contact the real estate agent with the awesome photos versus the one with dark, blurry and unappealing photos.

Online scheduling with ZenPro Media is easy and quick. The photos will be high resolution, and the photographer will understand the property’s selling points. You’ll also get them within 24 hours or less. This leads to faster sales, and therefore higher property prices. In fact, high quality photos lead to 32% faster sales. At ZenPro Media we offer free blue skies regardless of weather. Want a fire in the fireplace or scenery on the TV? All included free of charge!


Professional real estate photography and tours are crucial for all real estate listings, and successful agents are doing this.  If you want to be taken seriously and be known as an expert real estate agent, professional photography is an easy and affordable way to do it.

We’d love to help you with your real estate photography and tours in MA or NH, contact us to see how we can help you sell your listings faster and boost your branding! Reach us at ZenPro Media or call us at 978-914-5341.

Serving MA & NH

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