Selling Your Home? Don’t Settle for a “Lister,” Get a Marketing Maestro

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How to Hire the Right Agent to List Your Home

Selling your home can be a daunting task, but fear not, I’m here to help you!

Today, we’re going to dive into the world of real estate agents and shed light on the importance of hiring a true marketing maestro instead of settling for a mere “lister.” We’ll explore the power of professional photography, the magic of staging, and why a detailed marketing plan is a game-changer when hiring a listing agent.

The Power of Professional Photography:

They say a picture is worth a thousand words, and in the realm of real estate, it’s worth even more – think thousands of dollars! According to a study by the National Association of Realtors, listings with professional photos sell not only faster but also for a higher price. In fact, homes with high-quality photos receive an average of 47% higher asking price per square foot. Now, that’s some serious moolah!

So why on earth would a home owner settle for shoddy, cell phone snapshots? Well, they shouldn’t. 

Professional photos capture your home’s best features, making it irresistible to potential buyers scrolling through countless listings online. From the cozy fireplace to the gleaming kitchen countertops, these high-quality images create an emotional connection that screams, “Buy me!”

The Magic of Staging:

Now that we’ve nailed the importance of stunning visuals, let’s talk about staging. Picture this: a buyer walks into an empty, lifeless room. Cold, right? On the other hand, picture a buyer stepping into a beautifully staged living room with tasteful furniture, vibrant colors, and a warm ambiance. Which scenario do you think will leave a lasting impression?

Staging is the secret ingredient that breathes life into your home.

It allows potential buyers to envision themselves living in your space and creates an emotional connection that sells.

In fact, the Real Estate Staging Association reports that staged homes spend 73% less time on the market compared to non-staged homes. Now, that’s a staggering difference!

So don’t settle for someone who’ll leave your home feeling cold and empty. Find an agent who understands the magic of staging and is willing to go the extra mile to make your home shine.

The Need for a Detailed Marketing Plan:

A real estate agent who only “lists” your home is like a painter without a canvas. It’s just not good enough. You deserve a marketing maestro who knows the importance of a strategic plan to sell your home quickly and at the right price.

When hiring a Realtor®, ask for a detailed marketing agenda. This document should outline all the avenues they will use to market your home, from online listings to social media campaigns, open houses, and more. A comprehensive approach ensures maximum exposure for your property and attracts potential buyers from all corners of the market.

Remember, selling a home is not a one-size-fits-all process. Each property has its unique charm and appeal, and a cookie-cutter approach just won’t cut it. A marketing plan tailored to your home’s strengths will help it stand out in a crowded market, ultimately leading to a faster sale and potentially more money in your pocket.


Selling your home is a big decision, and it deserves the attention and exposure that a real marketing pro can offer.

Professional photography has been proven to sell homes faster and for more money. They should be using it!

Unfortunately not all agents want to believe this and think a cell phone pic will do just fine. If you agree, as a homeowner, then you’re losing out on a lot of potential income.  

Ultimately, the decision is up to the homeowner. But why settle for cell phone pics when your property deserves professional photos? 

If you’re a MA or NH agent and want more info or if you’re selling your home without an agent, contact me at:


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